A vague cloud has appeared. Is it a UFO? 🛸
(Unidentified Future Opportunity)
It's been a wee bit more than 5 years since I started working in the linkbuilding side of the SEO industry.
Not the salesy kind tho. We operated on organic interactions linking experts to experts with a touch of cold whimsy.
Yes. Some of us aren't that bad.
In the last 2 years, we've definitely felt the pressure of AI holding our jobs in a chokehold. We tried working with it of course, leveraging what we can from analysis paralysis to using it as a magic crystal ball.
But it's getting more difficult nowadays, when people are valuing more in-person partnerships from over-the-email ones.
I understand why that is of course.
Not AI
Nope.
As much as I'd like to say it's AI's fault, but it never is.
It's always been our fault, the people using it.
Because maybe it improves the KPIs. The results. The outputs. 💀
Sure it makes the processes faster, and quality can even be argued with sometimes.
But it definitely removes the organic connections in between those processes.
A sure path to sterile corporate internet that most of us just look into like a Nutrition Facts label that we can't trust.
And honestly, I'm not in any authority to say if that's either a good thing or a bad thing.
Good because people are caring more about what is in front of them IRL.
Bad because I'm part of the cogs that exist in between those processes.
So where to now? 👀
P.S. I still have my job, but our boss has always been transparent with us about stuff like this, so we're up-to-date on what's good or bad.
The climate of the world may just have stirred this up more to the surface.
And my introvert ass would still love to be working within this convoluted money-making subspace that exists within tubes of light under the sea.
It must be brainstorm ↵ season. 🌩️
